Hello World! My name is Roy Forsberg. Along with my wife Sue, we are White Nitro Marketing Partners. We are your independent lodging marketing professionals who hope to have the privilege of helping to grow your business.
Our Independent Lodging Marketing Mission
Every Bed and Breakfast, Inn and Boutique Hotel business owner envisions great ADR with a full house of happy guests generating excellent operating margins leading to financial independence. These are terrific objectives! However, the truth is, some businesses struggle to achieve those objectives whereas others just knock it out of the park. And the rest have a very nice, rewarding, successful business, but often feel they’ve left something on the table.
Our mission at White Nitro Marketing Partners is to move businesses along that spectrum of success from where they are today to achieving greater success and financial independence tomorrow. There are many keys to doing this. Three of them are 1) Product Management, 2) Product Marketing, and 3) Performance Analytics. This is where we hope to be your partner.
B&B, Inn and Boutique Hotel Product Management
What does your business offer? Is it appealing to potential guests? How is it differentiated from the competition? Have you maximized the monetization of the physical assets of your property? Have you maximized the opportunity in your location? These questions and many more are the domain of Product Management.
At White Nitro Marketing Partners, we will work with you answers those questions, and many others, helping you to maximize the return on your assets.
Small and Independent Lodging Marketing
You have a great lodging product, thanks to superior Product Management. Now you need to get the word out and bring those guests to your Boutique Hotel, Inn or Bed and Breakfast so you can delight them while staying with you. This is hospitality Product Marketing.
White Nitro Marketing Partners will work with you to:
- Define your brand
- Develop and/or improve your “go to market” strategy
- Establish and/or enhance your digital footprint
- Enhance or build a new web site
- Implement the right distribution channels
- Develop and manage your paid advertising
- Generate great content that enhances your guest experience and improves your Google SERP ranking
- Define and run social media campaigns to attract new guests and bring back those all important repeat guests
- And much more
Performance Analytics
“Without data, you’re just another person with an opinion.” – W. Edwards Deming
Are we achieving our objectives? Where do visitors to our web site come from? What are they looking at? Are they engaged? Am I spending marketing money wisely? How is our ad spend performing? Who are our guests? Where do they come from?
This is where performance analytics comes in. You need the answers to these questions to see what is working, what isn’t and what needs to improve. The data helps you understand your business, your customers and who in the digital domain is generating results for you.
At White Nitro Marketing Partners, we are experts in performance analytics. For those who aren’t, but want to be, we’ll help put an analytics program in place and train you to do it yourself. For those who already have too much on their hands, we’ll own this and then present the analytics and results to help you run your business better.
In Conclusion …
We are excited to help you grow your Bed and Breakfast, Inn and Boutique Hotel business. Our passion is independent lodging marketing, product management and analytics. We wish to channel that passion to help you turbo-charge your growth!
To learn more and begin a dialog with us, please contact us here.
Cheers!
Sue and Roy