About Marketing Your Independent Lodging Business.
We partner with you to market your B&B or small lodging business with the goal of turbo charging your results. As veteran B&B owners, we are the experts in bed and breakfast and boutique hotel marketing with experience in digital marketing, social media, content development, SEO, PPC, web site development, and intimate weddings and elopements for enhancing revenue. Whether it’s developing a robust, comprehensive marketing program, or optimizing and improving an existing boutique hotel marketing campaign, we have the skills and experience to help.
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Named 2015 BedandBreakfast.com Marketer of the Year!
How We Earned Our B&B Marketing Stripes
For 10 years, we owned and operated the Wolf Cove Inn in Poland, Maine. Over those 10 years, we grew the business from a sleepy little B&B on a lake into one of the top performing small lodging properties in the State of Maine (as evaluated by Dana Moos Hospitality Investment Brokerage.)
While running our Bed and Breakfast, we utilized all the techniques described above (and more) to grow the Inn revenue 8x and operating margin 100% over those 10 years. Using any and all of these techniques helped Roy earn the 2015 BedandBreakfast.com “Marketer of the Year” Award.
We were hands on owners. While we both did some of everything, Sue primarily handled the front of the house, housekeeping, and guest experience. Of particular note, Sue owned the elopement and intimate wedding products for the Inn and grew this into a 6-figure business. Roy primarily handled marketing, content development, food service (if you stayed with us, I probably made your breakfast!), business planning and analysis, and property and building management.
So, just like you, we were in the trenches. We earned our stripes the hard way!
8-Fold Revenue Growth
We owned and operated a bed and breakfast in Maine for 10 years, growing a sleepy little 11 room Inn into one of the most sought after and profitable properties in all of Maine. Our team grew the top-line revenue 8x over a 9 year operating period while doubling operating margin percentage,
B&B Marketer of the Year
BedandBreakfast.com named Roy the 2015 B&B Marketer of the Year. In 2014 he was a first runner-up for the same award. Roy was honored and humbled to receive this prestigious recognition from the #1 B&B marketing website in the United States.
20+ Years of Experience
Our team has combined experience of over twenty years in the operation and marketing of a small lodging property with a significant intimate wedding business and providing digital marketing services to B&Bs, Inns and Boutique Hotels.
Our Product and Business Management Background
Prior to owning the Wolf Cove Inn, Sue and Roy were in high-tech R&D for 30 years. Sue was a software engineer and senior software engineering manager at a number of companies including PictureTel, Sun Microsystems and Red Hat. She has her BS in Mathematics and minor in Computer Science from the University of Lowell.
Roy was a software engineer, product manager, program manager and engineering executive at a number of companies including PictureTel, Mercury Computer Systems and Nuance Communications. He was also an officer in the United States Navy prior to his engineering and executive management career. Roy has his BS in Computer Science from Rensselaer Polytechnic Institute and MS in Computer Science from Fitchburg State University.
Our Journey to Independent Lodging Marketing
Both Sue and Roy spent 30 years in high-tech research and development in a variety of roles including software and systems development, engineering management, product & program management and executive leadership.
In 2013 we made the call to leave the corporate world and become entrepreneurs. In late 2013 we bought the Wolf Cove Inn, a bed and breakfast in Maine. We then began the next phase of our journey.
Now, we offer our marketing and business expertise to Bed and Breakfasts, Inns, Boutique Hotels and small lodging businesses. We are passionate about this and would love to work with you to turbo charge your results?
